Define your customers needs – from assumptions to validation.
About the Project: This project focuses on identifying and developing detailed personas for MyHelpBuddy, a platform that connects international students and professionals with local helpers for tasks such as accommodation search, document support, and cultural integration. The goal is to create comprehensive personas that represent the platform’s core audience segments, helping MyHelpBuddy optimize its marketing, communication, and service offerings. These personas will capture key details about users’ goals, motivations, challenges, and behaviors.
About the Company: MyHelpBuddy provides a platform for international students, expats, and professionals to receive assistance from locals in navigating life abroad. The platform offers services including housing search, translation help, document assistance, and cultural integration guidance, simplifying the relocation and settlement process for users.
Tools you will learn and work with:
– Canva
– MIRO
– Excel
– ChatGPT
– MS Office
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Founder of 2 startups in Germany, Business Coach, Chief Executive Officer at Moyyn – AI Recruitment startup and has 15+ years of experience in Venture Building, and Business
Development.
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